Fundamentals of Marketing

Introduces the concept of making marketing decisions in business and non-profit organizations within the global context. Particular attention is devoted to analyzing consumer needs, segmenting markets, and developing product, promotion, pricing and distribution strategies. Relationships between consumers, business and governments are explored. Prerequisites: ECO 201 and ECO 202; prerequisite/concurrent: WRI 102.

3700

Basic Marketing

Prerequisites: ECO 1001 and junior standing. This course is an examination of the character and importance of the marketing process, its essential functions, and the institutions performing them. Attention is focused on the major policies (such as distribution, product, price, and promotion), which underlie the multifarious activities of marketing institutions and the managerial, economic, and societal implications of such policies.

3780

International Marketing

Prerequisite: BA 3700. Marketing management problems, techniques and strategies needed to apply the marketing concept to the world marketplace. Understanding a country's cultural and environmental impact on the marketing plan is emphasized, as well as competing in markets of various cultures. Worldwide consumerism, economic and social development, the spread of multinational corporations, business ethics, and current economic and marketing issues are examined.